Digital Marketing

Native Ads

While extremely effective, native advertising, however, can be time-consuming. At BC, we want to save you some time. Our services make it possible for you to enjoy the benefits of native advertising without going through all the stages of strategy development, campaign management, and optimisation. We start by analysing your past and present campaigns’ account structure, performance, bids, advertisement quality, and conversion power. Based on this, we can help you create clearly defined goals and develop a roadmap which supports your marketing strategy. We help you to find your way between the different channels, whether it’s a LinkedIn sponsored update or a Snapchat story. We help you to create the content that fits that specific audience and channel. Ensuring that your native content blends in with in-feed content, but also stands out by including click-worthy photos, video or text. We then seamlessly integrate this new ad format into your existing campaigns and leverage the full power of machine learning within our campaigns to give you optimal results. By carefully monitoring your audiences and click-through rates, we keep on iterating on what works and what doesn’t. Additionally, to ensure complete transparency, we’ll keep you informed every step of the way so you know where every cent is going, and whether we need to change something about our approach or continue on an already successful path.

The result? By combining data, creativity and technology, our experts deliver native ads that enable your brand to connect with consumers more authentically, on the platform and via the format of their choosing.

Campaign Concept

Campaigns that connect with customers! Our focus is on making sure that your audience receives the message that you need them to hear. This is the main goal of BC Design & Concept. How do we do that? New ideas and problem-solving are the sour strongest points of any campaign concept. Whether you want to work with the latest technology or require a traditional campaign, BC will bring your brand to life.

Social Media Management

As your full-service social media agency partner, BC brings the latest social media trends, strategies, and winning advice to you. You never have to worry about having the time, attention, or resources to ensure you are not missing out. We build a strong competitive advantage for your social media management efforts by embracing paid media, owned media, and earned media. Exceptional social media identities that build lasting results while addressing your immediate ROI are our trademark. We build engagement and brand loyalty, while developing your audience into brand ambassadors. In addition, we select the right platform, help you identify the right goals, and deliver a strong ROI. Through our proprietary process BC combines elements of research, strategy, creative, and media planning/buying to deliver immediate ROI while building a long-term brand. Our online marketing strategies are tailored to the unique needs of your audience and brand objectives. With the right digital marketing approach, you’ll see improved conversion rate, better user engagement, and an overall boost in ROI.

Seo Service

The days when of blogging and infrequent ad campaigns could help you jump on the first page of the Google Search results are over!
It all begins with a keyboard search and a detailed analysis. When it comes to the search process, a lot of things are out of your control, but when it comes your SEO strategy, we can help you eliminate some assumptions. Good SEO results can never be random. SEO campaigns are multiplex, with many activities that need to be coordinated. A routine website maintenance and setup tasks are just not enough!
Implementing SEO needs a wide skill set. Our dedicated SEO executive is experienced and proficient in campaign management, working with a goal directed system to make sure to run your campaigns with the highest performance rate, maximizing your investment. We will carefully analyze your site’s present-day progress, the latest industry trends, your biggest competitors, the audience targeted as well as your brand objectives. This way we can manage every opportunity and threat along the way as well achieve an effective communication with search engines. These are made possible by studying data points and tracking a host of metrics. We consider ourselves to be strategic and calculated in order to increase the lead generation as well as the online sales. This is very critical since a lot of campaigns can be deflected by choosing incorrect keywords. SEO is formed by many strategy components that should work together as a whole creating a unified experience.
Our BC team will make sure to inform you on a weekly basis regarding the advancements, sharing what is working and what aspect needs changes in order to function in an optimized way.

PPC

Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click. PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads. At BC, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.

Search Ads

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. BC recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

Remarketing Ads

Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there is lower competition and highly targeted customer segments. BC uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.

Graphic Design

Design isn’t just about making things “look good”, it’s about solving problems. Our design team is experienced in all facets of design and iterate creative solutions that create meaningful experiences between out clients and their customers.

Brand Identity

A brand today is all about how it makes your customers feel. It’s not a logo, visual identity, or digital product design but rather a system that spans across all mediums and touchpoints. We as a marketing and consultancy agency offer a complete solution from naming and logo design to communications and style guides.

Video Animation

What brings your business offerings to life is capturing your customers’ attention with animation! Interesting animations help your business to appear more credible as well as give their contribution in strengthening the position of your company, making it more recognizable. The attractiveness of a good animated video captures the attention of the viewers in a quick and easy manner. BC works continuously to create a vision, storyboard and a script that in the end of the project tells the story of your company, separating it from the competitors. Any animation video we design will be crafted precisely for you, being sure to follow your brand guidelines and the correct images.

Photography

Proper photography images accomplish much more than adding visual interest to your website and social media platforms. Everywhere we see the faces of smiling employees and beautiful landscapes that can be easily generated in every web page and google image. The negative aspect of those is that consumers can identify them immediately and this phenomenon creates a disconnection from your brand. Personalized photography images enable you to add the personal touch that sets your company apart from the competition by also adding a level of trustworthiness. We stand by three principles:

To be acknowledged.

To stand out.

To do the right targeting.

Videography

Digital marketing continues to evolve but one thing is for sure,video marketing has become a great way to attract and intrigue the consumers’ attention. People are watching videos more than ever before. We as BC make sure to make the best videos, the kind people like watching. Is your product multiplex? Do not worry, we make it simple! The way we achieve this is by understanding the core identity of your brand and producing a creative and magical video.

First steps of starting your new journey with us

Book a Tour

Build and adjust Web solutions tailored to your unique business.

Our designers start by working on the application user interface (UI). We create interfaces that ensure a positive, intuitive user experience (UX). we create high-performance and well-architectured Websites.

Management

Business Consultancy helps to analyze your company internal capabilities through different business models. Business Consultancy will help you analyze the strengths and weaknesses of your company and jointly with your senior management level we build your opportunities for future development. Our long-term staff experience in different sectors is key success factor that guarantees company change. We provide different courses for: management, innovation, and corporate governance that help your senior managers to succeed in their field of business.

Human Resource

Business Consultancy is ready to assist your company in all difficulties you face in human resources issues with our team of experts specialized in the field of human resources and support services you need.

There are many demanding tasks for human resources, which affects the activities of existing staff that have priority over different responsibilities. New projects and structuring within the organization require additional workforce in the field of human resources from time to time and extensive training.

Our trainings and services have extremely positive effect in shaping human resources management as it helps to prevent the disruption of routine work, allowing managers to put their energy into the areas they should focus on. Business Consultancy is ready to assist your human resources management process with our in-depth knowledge and long years of experience to provide you with the complete human resources support.

Marketing

In such a business dynamic environment it is good to transform your business marketing with a practical, proven combination of analytics, customer research and market approach. Business Consultancy will help your company progress through building the internal skills through various marketing training courses and help you deliver the right messages to your customers. We bring a powerful combination of analytics, creativity and business understanding to your organization’s marketing efforts.

The first step is clear marketing strategy. Business Consultancy will help you to benchmark your company against top marketers on four criteria: market presence, digital solutions, reach and impact, and competition analysis. Our research focuses on the customer and integrates traditional and digital marketing, to help you deepen customer relationships, find new markets and create exceptional value.

Our marketing trainings helps you build internal processes that are flexible, so you can test for results and adapt continuously and quickly, making rigorous test-and-learn capabilities a core element of your marketing culture.

Digital Solution

The future of digital business is changing more quickly and unpredictably than ever before. SEO, SMO, Website development, Application software’s are redefining entire business virtually overnight. Profit pools are shifting towards such investments. Customer habits and expectations are changing and they are continuously looking for digital access. The business ecosystems are evolving, and regulations are intensifying. To thrive amid these profound changes companies need to fully implement digitalization strategy that meets today’s challenges and seizes tomorrow’s opportunities.

Business Strategy

Business strategy is very important element to become successful in the market. We offer creative solutions that have helped many companies across Albania and sectors develop and execute winning strategies. We have specialized staff members who are educated for Corporate Strategy and we bring unrivaled capabilities, tools, technologies, and we provide specialized expertise in every field of strategy implementation. We will help you organize for change, direct uncertainty, and change, as needed, so you achieve sustained, profitable growth in your business.